Thats right, you have read that title correctly. The toy company behind the likes of Mr Potato Head, My Little Pony & Transformers have acquired one of the biggest gangster rap labels, Death Row Records.
Hasbro reportedly acquired Death Row’s discography with the $4 billion purchase of Entertainment One, a multimedia company that has its hands in TV, Film & Music.
eOne (Entertainment One) became Death Row’s parent company when it bought the label’s catalogue for approx $280 million back in 2013, which was about 7 years after Death Row declared bankruptcy.
With the eOne acquisition, Hasbro now owns popular kids brands like Peppa Pig & PJ Masks.