Adidas Sign Beyoncé as a Creative Partner


Adidas have announced a partnership with Beyoncé and her 3 year old brand Ivy Park.

Beyoncé will sign on as a creative partner with Adidas and re launch her Ivy Park brand, and is set to launch a signature shoe and apparel. 

Beyoncé says “This is the partnership of a lifetime for me. Adidas has ha tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. i look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader. 

There is no current word on when the products might launch but we are sure there will be a hype surrounding what the mega star releases when the time comes. 

Let us know what you think about the partnership and what it might mean for the brand. 

Culture Cartel 2019


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