Adidas have announced a partnership with Beyoncé and her 3 year old brand Ivy Park.
Beyoncé will sign on as a creative partner with Adidas and re launch her Ivy Park brand, and is set to launch a signature shoe and apparel.
Beyoncé says “This is the partnership of a lifetime for me. Adidas has ha tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. i look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.
There is no current word on when the products might launch but we are sure there will be a hype surrounding what the mega star releases when the time comes.
Let us know what you think about the partnership and what it might mean for the brand.